![]() The economics of railfreight operation in the UK were (and actually still are) difficult. That Railfreight would gain the most attractive and interesting corporate identity was something of a surprise at the time, because the sector was not an especially glamorous part of the system and had been in long term decline. ![]() InterCity was early with its APT-derived livery but the others soon followed suit. As part of the process of establishing themselves, the sectors launched their own corporate identities. British Rail was still a nationalised company, but this sectorisation process saw its various parts acting as almost separate subsidiaries, overseen by the British Rail Board at a high level. So where were we the last time we looked at what the corporate identities of British Rail told us about the changing fortunes of the company? We’d got to the end of the Rail Blue era, the point at which British Rail was reorganised into several business sectors: InterCity, Network SouthEast, Regional Railways, Railfreight and Parcels. Each one represents a different Railfreight depot, using local history and motifs to inform their design. These are depot plaques, cast aluminium plates which were part of the best British Rail corporate identity of them all. There were further plates, not illustrated here. From left to right, top to bottom row one: Buxton, Eastfield and Knottingley row two: Cardiff and Crewe Diesel row three: Stewarts Lane, Stratford and Hither Green row four: Immingham and Grangemouth row five: Toton. It’s all three, and here it is: Depot plates at the National Railway Museum in 2013. She is quoted in WP saying, “Our group exists to argue strenuously for more openness and transparency from the White House, not to lend our name to corporate publicity stunts.On the wall of Britain’s National Railway Museum in York, you can find a display of what might be considered wall art, might be thought of as ingredients in a transport company’s corporate identity, or maybe considered neat graphic design turned into cast metal components. Grey Goose, who did not give a full comment to WP, has been contacted by the drinks business for comment.Ĭhristi Parsons, LA Times Washington reporter and president of the White House Correspondents’ Association, was deeply critical of the attempt by Grey Goose to infiltrate the event. ![]() The Bacardi-owned vodka company was gifted two tickets to the event by The Atlantic magazine – common practice for publications who wish to curry favour with advertisers – which in turn passed the invitations on to its Youtube ambassadors to create the publicity stunt, according to the Washington Post. ![]() However, Grey Goose’s attempt to send two so-called Youtube sensations – Iman Crosson (an impersonator of president Obama) and Philip DeFranco – to tweet, take photos and give “their millions of followers to-the-minute updates” of the event has been met with scorn, forcing the brand to back down. It gathers the cream of America’s political reporters that cover the goings on of the president and the presidential office for a night of wining, dining and humour – usually at the expense of the incumbent president, whose duty it is to attend. With a history spanning back to 1920, the annual White House Correspondents’ Dinner is a glittering gala event that takes place on the last Saturday of April. President Obama addresses attendees at last year’s White House Correspondents Dinner (Photo: Youtube) Premium vodka brand Grey Goose has been criticised for its attempt to send two “social media superstars” to the distinguished White House Correspondents’ Dinner.
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